💢 Direct

💢 Lead

💢 Conduct

💠 Who's leading the party in the next election?
🌀 (Not *directing* *conducting*)
❇️ (lead = be in charge of people)

💠 Who directs party policy?
🌀 (Not *conducts*) 
❇️ (direct = be in charge of a thing, e.g. a policy, a plan, finance)

💠 Who conducts/ directs the London Symphony Orchestra these days?
❇️ (the conductor is in charge of - conducts -the musicians in performance; the director is in charge of - directs - business concerns)