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🔴 در این بخش از دوره بازاریابی داده محور، آقای امیر همتی- سرپرست مارکتینگ اکویزیشن اُکالا به آموزش سرفصلهای زیر میپردازند:
🟢GA4:
Module 1: Introduction to GA4
What is Google Analytics 4?
Differences between GA4 and Universal Analytics
Why businesses need GA4
How to create a GA4 Property and connect it to a website
Module 2: Navigating GA4 Reports
Overview of the GA4 interface
Real-time report: Monitoring live visitors
Acquisition report: Understanding where users come from
Engagement report: What users do on your website
Monetization report: Tracking purchases and revenue
Module 3: Event Tracking & Conversions
What are events in GA4? (Automatic vs. custom events)
Setting up events without coding
Defining conversions (tracking key actions like sign-ups & purchases)
Using DebugView to check if tracking works properly
and...
🟢Google Ads:
Module 1: Introduction to Google Ads
What is Google Ads, and how does it work?
Key terms: CPC, CTR, Quality Score, Ad Rank
How Google’s auction system works
Why businesses use Google Ads
Module 2: Different Types of Google Ads Campaigns
Search Campaigns: Text ads on Google search results
Display Campaigns: Image ads on websites and apps
Shopping Campaigns: Product ads for online stores
Video Campaigns: YouTube ads (Skippable, Non-Skippable)
Performance Max Campaigns: AI-driven ads across multiple platforms
App Campaigns: Ads to promote mobile apps
Module 3: Setting Up a Google Ads Campaign
and...
🔗ثبتنام در دوره
✔️@lifeweb_academy
🟢GA4:
Module 1: Introduction to GA4
What is Google Analytics 4?
Differences between GA4 and Universal Analytics
Why businesses need GA4
How to create a GA4 Property and connect it to a website
Module 2: Navigating GA4 Reports
Overview of the GA4 interface
Real-time report: Monitoring live visitors
Acquisition report: Understanding where users come from
Engagement report: What users do on your website
Monetization report: Tracking purchases and revenue
Module 3: Event Tracking & Conversions
What are events in GA4? (Automatic vs. custom events)
Setting up events without coding
Defining conversions (tracking key actions like sign-ups & purchases)
Using DebugView to check if tracking works properly
and...
🟢Google Ads:
Module 1: Introduction to Google Ads
What is Google Ads, and how does it work?
Key terms: CPC, CTR, Quality Score, Ad Rank
How Google’s auction system works
Why businesses use Google Ads
Module 2: Different Types of Google Ads Campaigns
Search Campaigns: Text ads on Google search results
Display Campaigns: Image ads on websites and apps
Shopping Campaigns: Product ads for online stores
Video Campaigns: YouTube ads (Skippable, Non-Skippable)
Performance Max Campaigns: AI-driven ads across multiple platforms
App Campaigns: Ads to promote mobile apps
Module 3: Setting Up a Google Ads Campaign
and...
🔗ثبتنام در دوره
✔️@lifeweb_academy