Books about Marketing:Building a StoryBrand — Donald Miller
This Is Marketing — Seth Godin
Positioning: The Battle for Your Mind — Al Ries and Jack Trout
Contagious: How to Build Word of Mouth in the Digital Age — Jonah Berger
$100M Leads — Alex Hormozi
Purple Cow: Transform Your Business by Being Remarkable — Seth Godin
Books about Finance:Profit First — Mike Michalowicz
Financial Intelligence: A Manager’s Guide to Knowing What the Numbers Really Mean — Karen Berman and Joe Knight
Scaling Up: How a Few Companies Make It…and Why the Rest Don’t — Verne Harnish
The Psychology of Money — Morgan Housel
Books about Emotional Intelligence & Self-Mastery:Grit: The Power of Passion and Perseverance — Angela Duckworth
Rest: Why You Get More Done When You Work Less — Alex Soojung-Kim Pang
The 5AM Club — Robin Sharma
The Obstacle Is the Way — Ryan Holiday
The Daily Stoic — Ryan Holiday and Stephen Hanselman
Emotional Intelligence — Daniel Goleman
The 7 Habits of Highly Effective People — Stephen R. Covey
The 4-Hour Workweek — Timothy Ferriss
Think Again: The Power of Knowing What You Don’t Know — Adam Grant
Emotional Intelligence 2.0 — Travis Bradberry and Jean Greaves
Hidden Potential — Adam Grant
The Power of Habit: Why We Do What We Do in Life and Business — Charles Duhigg
Atomic Habits — James Clear
Books about Customer Experience & Retention:Delivering Happiness: A Path to Profits, Passion, and Purpose — Tony Hsieh
The Experience Economy — B. Joseph Pine II and James H. Gilmore
Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days — Joey Coleman
The Effortless Experience: Conquering the New Battleground for Customer Loyalty — Matthew Dixon, Nick Toman, and Rick DeLisi
Excellence Wins: A No-Nonsense Guide to Becoming the Best in a World of Compromise — Horst Schulze with Dean Merrill
Books about Diversity, Equity & Inclusion:Rebel Ideas: The Power of Diverse Thinking — Matthew Syed
Inclusify: The Power of Uniqueness and Belonging to Build Innovative Teams — Stefanie K. Johnson
The Culture Map: Breaking Through the Invisible Boundaries of Global Business — Erin Meyer
The Person You Mean to Be: How Good People Fight Bias — Dolly Chugh
Lean In: Women, Work, and the Will to Lead — Sheryl Sandberg
The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth — Amy C. Edmondson
Books about Change & Crisis Management:Leading Change — John P. Kotter
The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company — Robert Iger
Leadership in Turbulent Times — Doris Kearns Goodwin
The Black Swan: The Impact of the Highly Improbable — Nassim Nicholas Taleb
Extreme Ownership: How U.S. Navy SEALs Lead and Win — Jocko Willink and Leif Babin
Turn the Ship Around!: A True Story of Turning Followers into Leaders — L. David Marquet
Switch: How to Change Things When Change Is Hard — Chip Heath and Dan Heath
The Heart of Change — John P. Kotter and Dan S. Cohen
Triggers: Creating Behavior That Lasts — Becoming the Person You Want to Be — Marshall Goldsmith with Mark Reiter
Same as Ever: A Guide to What Never Changes — Morgan Housel
Books about Technology & Engineering:
Accelerate: The Science of Lean Software and DevOps — Nicole Forsgren, Jez Humble, and Gene Kim
Designing Data-Intensive Applications: The Big Ideas Behind Reliable, Scalable, and Maintainable Systems — Martin Kleppmann
An Elegant Puzzle: Systems of Engineering Management — Will Larson
Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World — Marco Iansiti and Karim R. Lakhani
The Phoenix Project: A Novel About IT, DevOps, and Helping Your Business Win — Gene Kim, Kevin Behr, and George Spafford
How Google Works — Eric Schmidt and Jonathan Rosenberg
Hit Refresh: The Quest to Rediscover Microsoft’s Soul and Imagine a Better Future for Everyone — Satya Nadella
Engineering Management for the Rest of Us — Sarah Drasner
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