Project Management B.2 (PrMaB2)

Important Parameters for Analyzing Competitors on Social Networks

One of the most important links for progress in social media is the study and analysis of competitors. This has a great impact on your activities. For this purpose, you should consider important parameters:

1- Content and Content Diversity: You should pay attention to the quality and diversity of your competitor's content. Check and see what types of content your competitors use. How much diversity is there in their topics. Get ideas from these. For example, does the competitor deal with various topics related to his business or does he only post his products?

2- Page Reach: It is natural that you do not have access to the reach of your competitors' pages. But you can check the virality of his page content. For example, see how many views your competitor's page rails have had? How different is it from yours? Has the competitor been able to have rails in the millions or with very high views?

3- Design: See what style your competitor's page is designed in. You can compare the cover rails, highlights, post layout and anything else that is on the page's showcase with your page and see what the audience is attracted to.

4- Check the engagement rate and level of engagement: Compare the level of engagement or engagement of your competitors with their followers. You can find out this by observing the comments and the type of response. You can also calculate the engagement rate with the tools we mentioned earlier.

5- Follower growth: Keep this in mind. The rate of follower growth is a very important issue. If you compare yourself with the right competitor, your expectations of the growth and decline of your followers will also be reasonable.

6- Follow daily stories 🔔 #Tip_of_the_day   
@PrMaB2 @PrMaB3

4 Tips to Be Seen as a Valuable Person at Work

💎 Some people always try to show a lot of energy in the workplace. For this purpose, they may even volunteer for every task. However, they do not achieve what they expect.
We may come up with ideas many times in different meetings or communicate well with our colleagues and complete all tasks on time; but we find that we are not progressing as we should in our jobs and our managers do not pay attention to us.

🔹In these cases, there must be a mistake in our work that does not allow us to progress. Some obstacles may be beyond our control, but by using a few simple tricks, we can prevent such problems from occurring and increase our value in the workplace.

◽️1. Do not hold grudges with anyone
Experts say that having negative feelings towards a colleague hurts the person more than it hurts the other person. If you can control your communication, you will be able to solve problems and learn not to take everything personally. This is a valuable management skill for you and can help you in sensitive negotiations and conversations.

◽️2. Take on fewer responsibilities
Sometimes, because we want to prove our value to our managers in the workplace, we take on too many responsibilities for no reason. This prevents us from being able to perform all the tasks in the best possible way. In these cases, you should see which of the responsibilities are more valuable and go about doing them. In this way, you can do them properly in sufficient time.

◽️3. Don't just be an employee, but become a member of the team
You may pay less attention to what is happening around you and end up becoming an employee who only seeks to perform his or her own insignificant tasks. In these situations, you should replace team thinking with employee thinking and perform your activities as a member of the group efficiently and help the company achieve its goals.

◽️4. Don't forget management in the workplace
You should know that management has nothing to do with the status of individuals and we can manage our relationship with our manager with timely requests and logical words. One of the tricks of managing relationships with the manager is to define your career and professional goals and talk to him about how to perform your tasks many times. 🔔 #Tip_of_the_day   
@PrMaB2 @PrMaB3